“Why do they feel the need to segregate that content into a sub-brand instead of using it to diversify their mainstream offerings?” he asked. Steward wryly observed that a major publisher had recently spun up an imprint to focus on representing minority voices. That sense of authenticity is a big motivator for the Polarity team. We need authorship or control to make sure our mission is executed properly.” “This is the right time to spin off into a larger animation program. Reed said Lion Forge received inquiries about developing its properties into animation and other media in the past, but needed to organize its own production capabilities to ensure that the final product aligned with the company’s and the creators’ vision. The success of films like Black Panther has dispelled the myths that content featuring African-Americans doesn’t play worldwide, and we want to make sure that we develop those concepts with authenticity.” “There’s a need for diversity of content – content that challenges expectations, non-traditional formats and creators. “Our mission is applicable across everything we’re doing including animation,” said Reed. The core team will work with partners on projects that reflect the company’s commitment to bring new voices into the conversation. Reed says the new production company will develop content based on Lion Forge properties as well as original material. Lion Forge co-founder and chief creative officer Carl Reed will move over from the publishing side to head up the new animation arm, taking advantage of his previous experience in the animation industry. Steward recruited a former colleague from private equity, Edward Hamati, to serve as Polarity’s president.
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